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Smashbox Cosmetics Opens First Free-Standing Studio Store

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By: Christine Esposito

Editor-in-Chief

Smashbox Cosmetics hosted an exclusive celebration to mark the opening of its first free-standing studio store in Venice, CA. Guests experienced various interactive elements from personalized lipgloss mixing at the gloss bar to a customized shopping bag with eye-catching patches.  An on-site engraver provided customizable messages on lipstick cases while attendees filled their gift bags with colorful lip products. “Walking into the new Smashbox Store is like walking into one of our L.A...

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